Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.
Posts By: Kirti
Top PPC News – May 2017
Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.
How To Run A/B Testing with AdWords Experiments – Step-by-Step Guide
It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you to conduct split testing to test your changes while keeping… Read more »
Weekly PPC News- Bing Ads Content Network To Sunset in US, Shopping Campaign Strategies and more
During the Google Marketing Next, Google announced new productivity tools for advertisers, learn about what data is not captured in the paid and organic report, content network to discontinue in the US market as well and more in this week’s PPC News recap.
Using Target CPA Smart Bidding Strategy To Support Lead Generation
Your bids determines the amount you are willing to pay for a click on your ad, impression of your ad or conversions from your ad. Depending on what your business objective is and what you want your ads to do helps you decide where you should bid.