Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
Posts Categorized: Amazon Ads
Negative Keyword Match Types in Amazon PPC
Amazon Ads is an incredibly successful advertising platform. With such a large number of advertisers opting for it, steps must be taken to improve Amazon campaigns. Adding Negative Keywords is one of these unavoidable actions.
Effective Strategies for Promoting Amazon Products on Google Ads
Listing your products on Amazon might be a good start. Over time, you would want to see a rise in the number of visits to your product listing page over time. One of the most efficient ways to market your products is through Google Ads.
[UPDATE] Ad Schedule For Amazon Ads Now Supports Display Campaign
Two years back, we launched the Ad Scheduling feature for Amazon Ads that helped advertisers create dayparting for their campaigns.
How To Import Amazon Attribution Data In Google Ads
Using Amazon’s attribution, advertisers can analyze cross-channel performance. As Amazon provides you with raw data, it becomes harder to trace the data back to the source. To have a better understanding of their Google Ads performance, advertisers must determine the specific origin of the click.
