ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
Posts Categorized: Amazon Ads
Using The New Product Targeting in Amazon Ads
Earlier this year, we did a post which dealt with the new targeting options introduced for Automatic Targeting. With this post we look into the options announced for manual targeting and how to go about setting it up for your Amazon Ads campaigns.
Using Match Type Campaign Strategy for Amazon Ads
This guide has been fully revised for 2026 with updated campaign architecture, strategies, and FAQ section. Read: ‘Why Amazon Ads Match Type Campaign Strategy Is Still Relevant in 2026‘ Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon… Read more »
[New Feature] Duplicate Keywords Report For Amazon Ads
It might not have crossed your mind to check the presence of duplicate keywords in your Amazon Ads account. But we make it simple for you to track them down.
Types Of Negative Keywords List That You Can Build For Amazon Ads
How well you reach the audience depends on the combined effort of the keywords targeted and keywords excluded from your campaign. So, what happens when you have large number of campaigns? Your negative keywords also increase. But what if some of these negative keywords are common across multiple campaigns? We have a solution for that.
