Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this… Read more »
Posts Categorized: Amazon Ads
Amazon Ads – Understanding Keyword Match Types
Amazon ads’ keyword targeted ads reaches users searching for search terms similar to the keyword and that matches it basis the keyword match type opted by you.
Difference Between Keyword and Search Queries in Amazon Ads
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.
[NEW PRODUCT] Amazon Ads Negative Keywords Tool
Having already served customers with Negative Keywords Tool for their Bing and AdWords account, we now extend this tool to Amazon ads advertisers too.
Amazon Ads Negative Keyword Limits
Absence of negative keyword can affect campaign performance tremendously while adding negative keywords helps curtail unwanted ad traffic, hence improving performance and better managing your budget.
