This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback… Read more »
Posts Categorized: Google Ads Tips
Who Really Controls the Web? CMA’s Findings on Google & Meta’s Market Power
On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
AI Max for Search: What It Is, How It Works, and When to Use It?
Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
How DOJ’s Antitrust Remedies Could Reshape Google Ads & Digital Marketing?
As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
