Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.
Posts Categorized: Google Ads Tips
Bidding on Branded Keywords in PPC
Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
Key Highlights From Merkle Q4, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
PPCChat | PPC Automation – When To Use It & How To Control It? | Jan 16, 2018
This week’s PPCChat session was hosted by Robert Brady where he put across a range of questions around PPC Automation, tools for automation, when it can be used, the potential automation task in 2018 and more.
Using Shared Library In The New AdWords UI
In continuation to our post on using search terms report in the new AdWords interface, we discuss about the Shared Library, where to find it and what each shared item helps you with.
