Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
Posts Categorized: Google Ads Tips
Creating Target CPA Experiment in AdWords
Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test… Read more »
How To Improve Impressions in AdWords?
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Long Tail Keywords in AdWords
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
Identify Drop in Performance With AdWords Top Movers Report
Keeping regular tab on your AdWords performance is a must-task for PPC advertisers. AdWords offers predefined reports that helps gain insight into your campaign/ ad group performance. One of such report is the Top Movers Report.
