The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Posts Categorized: Google Ads Tips
Expanded Text Ads – One Difference Between Bing Ads and AdWords
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
Google’s Click and CPC Growth Timeline Chart
Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.
What Does AdWords ‘Conversion’ Metric Cover?
Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components… Read more »
Paid Search Advertising Report | AdGooroo
AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.
