Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow…. Read more »
Posts Categorized: Google Ads Tips
How To Identify Negative Keywords Through Search Terms Report in AdWords?
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »
Taking Google Shopping to The Next Level By Martin Roettgerding
At Marketing Festival, last year, Martin Roettgerding Head SEM at Bloofusion, discussed about Google Shopping Campaigns and how to go about creating an effective bid strategy.
Expand Your Account With Broad Match Type Keywords
Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a… Read more »
Using Trello For PPC Management
As your PPC account grows you might find it a little difficult to keep a track of things. Companies with in-house PPC may struggle with organizing campaigns, creating seasonal campaigns, building keyword lists etc. More so, defining a proper workflow and task management may affect their marketing strategies. Alternately, the agencies handling multiple PPC accounts… Read more »
