Advertisers vie to stay ahead of their competitors. Having explored the PPC scope in AdWords, the next step that most businesses prefer to take is to start advertising on Bing too. A feasible decision here is to import your already performing campaigns to Bing and get started with it. But if you thought that by… Read more »
Posts Categorized: Microsoft Ads
Industry Preview 2016 – In The Game With Rik Van Der Kooi, CVP Microsoft
At Industry Preview 2016, Rik Van Der Kooi shares his views on what year 2016 holds for Microsoft in the marketing and advertising space. He shares the strategic partnerships of Microsoft and how the opportunties unfold in the search advertising space. Moderated by John Ebbert, Executive Editor & CEO AdExchanger here’s the transcript of his fireside… Read more »
[Product Update] Negative Keywords Tool for Bing Ads
2015 was a wonderful year for Karooya and its customers. Karooya’s customers saved over $3 million in annual ad spend by using Karooya’s negative keywords tool.
Using Search Terms Report To Identify Negative Keywords in Bing Ads
Negative keywords help restrict an ad from being displayed for search queries that are not related with the business or are not the audience that they intend to connect with. How does one find these negative keywords? There are many ways through which one can ascertain what keywords to add as negative keywords, here’s a… Read more »
Bing Negative Keyword Match Types | Complete Guide
Keyword match types contribute in improving campaign performance as it helps you target your ads better. They define how a user’s search intent must match the keyword and thereafter display your ad or not on the Bing’s Search Engine platform. You can exclude certain keywords from showing your ads by defining them as negative keywords…. Read more »
