Posts Categorized: Microsoft Ads

Bing brings the third webcast in their ‘Advertiser Science Series’, the agenda for which was to discuss the tips, and tricks for harnessing the power of Excel. MJ De Palma hosts this session along with Eric Couch from Bing’s team. Master the art of excelling in Excel with this webcast and learn how to turbo… Read more »

Bing Ads Advertiser Science has come up with another webinar that focuses on keyword attribution explained with the ‘Six Degrees of Kevin Bacon’. Now if you are wondering much on how Kevin Bacon got termed here, you must go through this webinar for the explanation. Learn about what the approach is, how you can expand your keywords… Read more »

Witnessing a slump in your PPC campaigns and unable to ascertain what is leading to that? You can take help from Bing’s customized reports that helps you get insight into where your impressions are losing out on and what steps you can take actions to control further loss. This information is shared by the ‘Share… Read more »

Conversions, an important metric of your PPC account, helps ascertain how many clicks resulted in an action (transaction, registration, inquiry form etc.) defined by you. We previously wrote an article about conversion in AdWords. Similar to AdWords, in Bing too you can define whether you wish to count each conversion action or unique ones.

This webcast hosted by MJ De Pallma has Bing’s Advertisers Science Team members Lars Hirch (Director of Advertiser Science at Bing Ads) and Frances Donegan-Ryan (SEM Pro Digital Marketing Manager) discussing about the value of Brand Bidding. This informative webinar shares useful insights on how to go about experimenting and building your brand bidding strategy to impact your SEM… Read more »