After briefly sharing Bing’s interest in Expanded Text Ad up during the Bing Ads Quarterly API Call – June 2016, Jamie Chung (Program Manager, Bing Ads Campaign) further gives an overview of the new ad format, attends to some of the common FAQs and shares timelines of expected pilot run. All this was shared during a workshop hosted… Read more »
Posts Categorized: Microsoft Ads
[Transcript] Bing Ads Quarterly API Call – June 2016
In the Bing Ads Quarterly API Call on June 15th, 2016, the team at Bing Ads discussed about upcoming projects and developments taking place in the Bing Ads API roadmap. Some of the key highlights of this call was Bing Ads working towards supporting Expanded Text Ads, announcing the Structured Snippet and Shared Budgets.
[Transcript] Bing Ads Webcast – The Art & Science of Ad Copy Testing
Bing Ads recent webcast was on the ‘Art and Science of Ad Copy Testing’, where speakers discussed about how to be creative and analytical with your PPC ad copy. Moderated by MJ DePalma and virtually moderated by Frances Donegan-Ryan, SEM Pro Marketing Manager, Bing Ads, Mircrosoft , the speakers of this session were Purna Virji (Sr. Bing Ads Client Trainer,… Read more »
[Transcript] Bing Ads Advertiser Science Series – The Science of Remarketing
Bing Ads Advertiser Science Series latest discussion topic was about Remarketing and the nuances that can make businesses benefit from it. Discussing the remarketing tactics in detail, Frances Donegan-Ryan (SEM Pro Marketing Manager, Bing Ads), Purna Virji (Sr. Bing Ads Client Trainer, Bing Ads), Christopher Walleck (Program Manager, Bing Ads) shared some insightful tips and tricks about… Read more »
Target ‘Day of Week’ and ‘Time’ With Bing Ads Ad Scheduling
Does your business function for specific hours in a day or days in a week? Are you then making the mistake of showing your ad even on those non-functional day(s) or hour(s)? The easy solution to fix this is to make optimal use of the ‘Ad Schedule’ feature in Bing Ads.
