[Transcript] Bing Ads Quarterly API Call – June 2016

Posted by & filed under Microsoft Ads, Transcripts.

In the Bing Ads Quarterly API Call on June 15th, 2016, the team at Bing Ads discussed about upcoming projects and developments taking place in the Bing Ads API roadmap. Some of the key highlights of this call was Bing Ads working towards supporting Expanded Text Ads, announcing the Structured Snippet and Shared Budgets.

[Transcript] Bing Ads Webcast – The Art & Science of Ad Copy Testing

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Bing Ads recent webcast was on the ‘Art and Science of Ad Copy Testing’, where speakers discussed about how to be creative and analytical with your PPC ad copy. Moderated by MJ DePalma and virtually moderated by Frances Donegan-Ryan, SEM Pro Marketing Manager, Bing Ads, Mircrosoft , the speakers of this session were Purna Virji (Sr. Bing Ads Client Trainer,… Read more »

[Transcript] Bing Ads Advertiser Science Series – The Science of Remarketing

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Bing Ads Advertiser Science Series latest discussion topic was about Remarketing and the nuances that can make businesses benefit from it.  Discussing the remarketing tactics in detail, Frances Donegan-Ryan (SEM Pro Marketing Manager, Bing Ads), Purna Virji (Sr. Bing Ads Client Trainer, Bing Ads), Christopher Walleck (Program Manager, Bing Ads) shared some insightful tips and tricks about… Read more »

Find The Right Keywords For Your Bing Ads Campaign

Posted by & filed under Keywords, Microsoft Ads.

Amidst the pressure of getting started with your campaigns, you might already have a list of some initiator keywords that you would want to bid on. However, with the campaign getting exposed to the search engine results, you soon face the ‘EXACT’ list of search terms for which your ad gets triggered.