In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
Posts Categorized: Microsoft Ads
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.