In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
Posts Categorized: Microsoft Ads
How To Automate Importing Google Ads Campaign To Bing Ads?
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
Microsoft Advertising Keyword Rank Tracking
Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
Using Bing Ads Keyword Planner To Find Search Volume Data
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
Bing Ads Account Audit Checklist
As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.