Top Bing Ads Announcements from 2018

Posted by & filed under Microsoft Ads, PPC Roundup.

Year 2018 had Bing Ads make some significant changes and improvements in their platform to stay at-par with Google Ads and also optimize it for its advertisers. Some of the key changes announced were, new importing features, updating Expanded Text Ads and Exact match close variants, and more.

Reaching Right Audience With Bid Adjusments in Bing Ads

Posted by & filed under Microsoft Ads.

After setting your campaigns, you might find out where your customers are coming from majorly. To improve the performance from that source (which can be a device, location, time or day etc) you can take the help of Bid Adjustments and tweak the bids there.

Automated Bidding Options Available in Bing Ads

Posted by & filed under Microsoft Ads.

Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with┬áMaximize Clicks the last year. Earlier this year they further expanded… Read more »