As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.
Posts Categorized: Microsoft Ads
[Transcript] SEM Insider Insights – On-the-job Practice Makes Perfect with Maddie Cary
In the third series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Maddie Cary (Director Paid Search, Point It) where they discussed about the tips and tricks to make yourself successful in the paid search industry.
Key Highlights From Merkle Q1 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
Top Bing Ads Search Parameters That You Should Track
Tracking the source of clicks is made easier in Bing Ads by using URL parameters. Much like AdWords, adding the desired parameters to your tracking template captures information about the device type, network, match type, ad group and more.
Merkle | Digital Marketing Report Q4 2016 – Highlights
Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
