AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower,… Read more »
Posts Categorized: Microsoft Ads
Reaching Right Audience With Bid Adjusments in Bing Ads
After setting your campaigns, you might find out where your customers are coming from majorly. To improve the performance from that source (which can be a device, location, time or day etc) you can take the help of Bid Adjustments and tweak the bids there.
Automated Bidding Options Available in Bing Ads
Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with Maximize Clicks the last year. Earlier this year they further expanded… Read more »
Why Search Terms Report is a Great Resource?
In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
How To Automate Importing Google Ads Campaign To Bing Ads?
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
