Posts Categorized: PPC Roundup

Start your Monday, with this week’s recap of the PPC News. More tips and tricks to stay ahead during this holiday season, managing budget wisely, using audience lists at campaign level, ad extensions for each buying cycle stage and more.

Why you should use previous year’s cross device data for the upcoming holiday season, what are the recent updates in Bing Ads editor, how customer match has been improved for advertiser’s ease and more such questions answered in this Week’s PPC News recap.

October saw a bunch of announcements made by Bing Ads and AdWords to make the upcoming holiday season more profitable for advertisers. The top ones include Bing Ads launching ETAs globally, AdWords soon aunching the distance and location reporting to determine store visits, Using AdWords app to stay in touch with your operational campaigns and more… Read more »

Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.

Last week Google made some changes to its existing price extension and tested some new ones i.e., promotion extension, know about what PPC experts have to say about the recently launched Bing Ads features, new ways to reach out to audience this holiday season and more.