Posted by & filed under PPC Roundup.

Missed out on top PPC posts published in the month of April? Here is a quick recap. Facebook’s new bid strategy to gain more result, Bing’s step to end the ability to create destination URL for keywords, ads and campaign level, Google’s announcement of Parallel Tracking, Announcement of Quora and GeistM partnership, Highlights of Merkel’s Digital Marketing report for Q1 2019 and more


Drive customers to immediate action with Action Extensions Announcement from Bing Ads regarding Action extension. Follow the link to get an insight on “How to set up action extensions, Bing Ads’ newest ad extension“.



Drive more action with new conversion features With this announcement, Pinterest introduced Conversion Optimization, a new campaign type which helps optimize the Promoted Pins for a defined conversion action. A step towards helping advertiser achieve their conversion objective.


Maximize Campaign Results with Cost Cap Bidding Facebook has introduced a new bid strategy to gain more results while controlling the cost. Know more in this write-up.


Cost Cap, Bid Cap, Target cost


Improving Ads Manager and Business Manager Facebook’s plans to update Ads Manager and Business Manager will help in gaining more success to all sized companies. Find out more in this brief article.


Updating Our Brand Safety Controls Facebook announced new brand safety control for advertisers to help them protect their brand and customers from bad content on Facebook’s platform.

Brand Safety Controls


Get started: Migrate now to final URLs to improve tracking Bing is preparing to end the ability to create destination URL for keywords, ads, campaign level by August 2019. What steps do you need to take in this regards, this article will explain.


Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed Parallel tracking helps to reduce page load time and retain users. Get an insight on Google’s announcement of Parallel tracking for Display campaigns in this write-up.


Quora Ads and GeistM Partnership Follow along  Brendan Lloyd Weitz to know more about the announcement of Quora and GeistM partnership.


Merkel’s Digital Marketing Report for Q1 2019 Merkel, a leading technology-enabled marketing agency has recently released their Digital Marketing report for Q1 2019. Follow this  brief write-up to get an insight.



Google Ads Keyword Planner Gets an Upgrade Google Product Team have improved the features of Keyword Planner which will be effective from May 2019 onward. Here is Google’s announcement Keyword Planner changes finalized on the same


Amazon Advertising launches in Australia Amazon advertising has always looked to help businesses extend the reach of their advertising campaigns around the globe. Announcement from Amazon to broaden their advertising to Australia will help agencies and advertisers to discover new heights. Follow the write-up to know more


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