Posted by & filed under PPC Roundup.

Here is a quick recap of top PPC posts which were trending in the month of August. Announcements of Broad Match and Phrase Match Modifiers keywords, Google’s announcement of a new account map, Quora’s announcement to use the ability to use LiveRamp IdentityLink, Off-Facebook activity to give more control and transparency, Facebook’s announcement of moving budget to the campaign level, Availability of Gallery Ads (beta) in 11 different languages and more.

 

Google Ads Editor v1.1: easier to use and loaded with new features –  Announcement from Google regarding Google Ads Editor v1.1 which has new features like Image picker, Dark mode, and IP exclusion and it is a lot easier to use.

Google Ads Editor v1.1: easier to use and loaded with new features

 

Reach more of the right customers with phrase match and broad match modifiers – Broad Match and Phrase Match Modifiers keywords will begin matching to search queries that share the same meaning in the coming weeks. This will help advertisers increase clicks and conversion by 3-4%. Learn more here.

Announcing Broad and Phrase modifier

Gallery ads (beta) available in 11 languages globally – Google has announced the beta for Google Ads during its marketing live event. Now it is available in 11 different languages. Get more insight in this brief post.

 

Average position sunset begins the week of September 30th – Google has already announced that sunset of the average position will happen in the month of September 2019. Due to which, what all changes we are expected to see, learn in this post.

 

Manage multiple accounts more efficiently with the account map – Google’s announcement of a new account map to visualize your account structure. Learn more here.

 

Optimization score now includes Shopping campaigns – Get insight on Google’s announcement to expand the optimization score to include Shopping campaigns to provide more, real-time recommendations for improving overall account performance.

 

New Smart Bidding strategy: Maximize conversion value – After giving a sneak preview of new Smart bidding during Google’s Marketing Live Event, they announced the release of the ‘Maximum Conversion Value’  for search campaigns, last week. Here is how you can get started with it.

maximum conversion value google ads

 

Search and Shopping campaigns will now be using improved Standard delivery – Google is updating its ad delivery option by discontinuing Accelerated Delivery starting September. Here is more detail about this change.

 

Save time with campaign-level associations – To associate audiences across every single ad group is very time-consuming. Microsoft Advertising rolling out campaign – level associations which save time to apply audience targeting. Nan Li sheds more light in this blog post.

 

Quora Integrates with the LiveRamp Platform – To enhance advertiser value from ads platform, Quora has announced the ability to use LiveRamp IdentityLink to onboard people-based audiences. Learn more here.

 

Introducing seasonality adjustments for Smart Bidding – Though smart bidding strategies already take care of the seasonality to improve your campaign performance but rare situations like sales or new product launches, you need more control to increase visibility. Get insight here about Google’s seasonality adjustments for search and display campaign to provide more control in rare situations.

 

About campaign budget optimisation migration – Learn about Facebook’s announcement of moving budget to the campaign level starting in September 2019 to manage your budget more efficiently.

 

LinkedIn Expands the Marketing Partner Program With New Engagement Insights – Sometimes it is difficult to identify audiences you should be targeting and the kinds of content they’re likely to engage with. In this post, learn about the announcement of a new category to the LinkedIn Partner Program – Audience Engagement.

 

Now You Can See and Control the Data That Apps and Websites Share With Facebook – To give people more control and transparency on what data is being shared by apps and websites with Facebook, Off-Facebook activity was released to a limited audience the last week.

off facebook activity

 

Long story, short: 6-second video bidding is now available –  With this update, Twitter advertisers can enjoy the benefits of transacting on a longer view with the 6-second video bid. It has been globally made available to advertisers. Here is how you can get started with this new format.

 

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