Welcome to your April 2025 PPC roundup! This month brought key updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick summary of the most important changes to help you stay ahead in your campaigns.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the general circumstances that made them feel that PPC like an uphill battle, how they work through that, any resources or tools they wish were out there to help them and more.
Read more »Temu, a major player in the U.S. e-commerce landscape, recently ceased its Google Shopping ads due to increased tariffs and regulatory changes. This move has created a significant opportunity for Amazon sellers to capture market share in categories where Temu was previously dominant.
Read more »The definition of PPC success can vary between marketers and stakeholders. During this week’s PPCChat session, participants discussed questions such as: How do clients or stakeholders currently define ‘success’ in PPC, and what are they focusing on? Have the key metrics for measuring success changed over time? What are some common myths or misconceptions about PPC success?
Read more »Host Julie F Bacchini and special guest Jyll Saskin Gales discussed Google Ads retargeting during this week’s PPCChat session, including what experts find most challenging, whether it’s better to set up retargeting with Google Analytics or the Google tag, the top dos and don’ts for effective retargeting, and more.
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