Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven’t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.
Read more »Welcome to this week’s PPC News edition! Create Facebook Custom Audience Based On Shopping Activity, Google is testing ads for local business profile, Tips for PPC competitor analysis, Ad labeling for shopping ads on desktop and more.
Read more »Here is a quick recap of PPC News which was trending in the second quarter! Release of Google Ads Editor v1.3, Updated Quora Ads Manager, Multi-account Google import, Parallel tracking enables a faster and safer user experience, Facebook is expanding its brand safety control, Instagram is providing a mix of monetization tools through Instagram Live and IGTV, Google’s new global content solution “YouTube select” and more.
Read more »Guest host @markkennedysem talked about Local PPC in this week’s PPCChat session. He sought PPC experts’ views on the ways they are using ads for local campaigns, Strategies for ad extensions, How aggressive they are with local landing pages & adding negative locations, and more.
Read more »Welcome to this week’s PPC News edition! New privacy feature announced by Apple in WWDC event, Google is testing its feeds in App campaign feature, Strategies for Reviewing Auto-Placements, Microsoft launches a free Search and Social campaign management platform for SMBs and more.
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