Posted by & filed under AdWords Tips.

With mobile search witnessing an exponential growth, advertisers have started shifting their focus on conversions via mobile device. For companies who haven’t yet targeted mobile users or are still undergoing deciding where to invest their budget, can determine the website traffic device wise. If the data shows that mobile is routing credible traffic to the site you might think of pushing your ads more often on mobile devices. One of the best ways to do so is with the help of bid adjustments.

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Posted by & filed under AdWords Tips.

AdWords is a flexible platform where marketers can time and then make changes to optimize their campaign performance. Bid Adjustment is one of such feature that helps businesses meet that objective. You might have been managing bids at campaign, ad group or keyword level, but with bid adjustments you can set bids according to where your audience is (Location), what device they are using (in specific Mobile), what time they are browsing (Ad Scheduling) and other specific targeting methods (placements, topics etc.)

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