Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.
Adobe Digital Index gives valuable insights from the digital advertising industry, in their Q2 report. A lot is covered here which can be considered while building up your digital marketing strategy. You can get indepth information on search and display advertising busines, effects of Google’s algorithm changes (Mobilegeddon), ad spend across devices and more.
The Quarter 2 report by Merkel|RKG shares valuable insights on Google brand keywords, performance of display advertising, growth of organic search and more. The observations reported can be instrumental for your marketing activities. So, go ahead and probe into their analysis.
‘Negative keywords are tricky and difficult’. This is a misconceived notion that many marketers carry. If you have mastered in creating PPC campaigns then negative keywords is no hard nut to crack. But if still you go weak on your knees, just with the thought of negative keywords and their match types, we will build your confidence in it.
This week witnessed some extraordinary changes by AdWords and Bing. Some are WIP while some have left too much on the plate to be explored.