With mobile search witnessing an exponential growth, advertisers have started shifting their focus on conversions via mobile device. For companies who haven’t yet targeted mobile users or are still undergoing deciding where to invest their budget, can determine the website traffic device wise. If the data shows that mobile is routing credible traffic to the site you might think of pushing your ads more often on mobile devices. One of the best ways to do so is with the help of bid adjustments.
Here are the links to the presentations given during the HerConf 2015 held in London from 27th October till 30th October. Go ahead get enlightened with experts speaking of their experience and sharing valuable insights about the PPC landscape.
Bing shopping campaigns gets new features, avoid making the 5 mistakes in AdWords for a successful account performance, understand about Google’s customer match feature in AdWords and use audience insight optimally. All this and more covered in this week’s PPC News.
AdWords is a flexible platform where marketers can time and then make changes to optimize their campaign performance. Bid Adjustment is one of such feature that helps businesses meet that objective. You might have been managing bids at campaign, ad group or keyword level, but with bid adjustments you can set bids according to where your audience is (Location), what device they are using (in specific Mobile), what time they are browsing (Ad Scheduling) and other specific targeting methods (placements, topics etc.)
The Digital Marketing Report by Q3 shares some great insights on organic search, display advertising, impact of ad blocking in iOS 9, mobile traffic, evaluate performance of Yahoo Gemini. You can view the entire report by downloading it here.