Posted by & filed under Bing Ads, Negative Keywords.

Keyword match types contribute in improving campaign performance as it helps you target your ads better. They define how a user’s search intent must match the keyword and thereafter display your ad or not on the Bing’s Search Engine platform. You can exclude certain keywords from showing your ads by defining them as negative keywords. All these specifications helps control your campaign better and reach a targeted audience with the intent of meeting their search intent.

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Posted by & filed under PPC Roundup.

With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.

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