Expanded Text Ads has made paid search marketing more engaging by offering an extra room for advertisers to display their product information.
PPC experts discuss about the economic impact of the pandemic, how to handle such rough conditions, action steps to prepare for recession, what skillset they are adding on, plan to manage the economic volatility, and more. Hosted by Julie F Bacchini, this week’s PPCChat discussion addressed all these concerns.
Welcome to this week’s PPC news recap! Promote local inventory ads, Facebook is expanding its brand safety control for advertisers, What is Programmatic Advertising, Understanding of smart bidding, Importance of upper-funnel strategy, and more.
Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session has sought experts’ thoughts about trying new ideas in their PPC accounts, Are new ideas working out, What timeframe to give to these new ideas to decide if they are worth continuing or trying in other accounts and more.
