Google measures the quality of your campaign through the quality score. If you want to cut down your cost per click (CPC) and boost the performance of your campaign, you need to improve your Quality Score.
This week’s PPCChat session was hosted by @NeptuneMoon and @purnavirji who sought experts’ views on Microsoft Advertising platform, Ways where Microsoft Advertising performs really well for the clients, Product Audiences or LinkedIn Profile Targeting and more.
Location targeting is another effective way to get a step closer to reaching your audience. You would potentially want to connect with audience at location where your business is functional or where your product/service is destined for. Thus, it makes it all the more important to target the right locations.
Welcome to this week’s PPC News recap! Four long-term Facebook Ad strategies, How to use Google smart bidding strategies, Gain Confidence In Influencer Marketing, How To Use Google Ads Combined Audiences and more.
While running a Google Ads campaign, a tracking template is quite essential as it helps to manage your campaigns. By setting up URL tracking, you can get to know which device or network getting you more traffic.
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