As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant? Users now generally enter into a dialogue or a conversation with the search engine platform. As a result of which the queries replicate the language they use in their everyday life. It might startle many that some search queries with the curse words might just be the queries that you would want to convert.
Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.
Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by AdWords which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow. AdWords just gives us a primer on the settings, which need to be edited to suit one’s marketing objective. Not only does it let you target better but also controls the cost of you campaigns.
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can take help from search query report to identify terms you want to bid for and terms that you would prefer excluding.
TrueView can now be accessed on the core AdWords interface, new reporting columns have been introduced to offer insights, native Gmail ads have been launched to let marketers reach more audience. Apart from all these announcements by Google, here are other articles on building shopping campaigns, optimizing PPC campaigns for phone calls, using ad extensions and more articles covered in this week’s PPC news.