Embedding AdWords conversion tracking helps you figure out the ads that have resulted in a conversion, as defined by you. A conversion is an action such as purchase made at your site or downloading an application, signing up for a newsletter or placing a query with a phone call etc.
Master in AdWords with the useful articles that discuss scripts to identify landing page errors, google shopping insights, tips to set up your account, simplified AdWords guide. Also learn about Gmail ads, instill trust in your PPC marketing campaign, mobile user experience with ads and more.
With mobile search witnessing an exponential growth, advertisers have started shifting their focus on conversions via mobile device. For companies who haven’t yet targeted mobile users or are still undergoing deciding where to invest their budget, can determine the website traffic device wise. If the data shows that mobile is routing credible traffic to the site you might think of pushing your ads more often on mobile devices. One of the best ways to do so is with the help of bid adjustments.
Here are the links to the presentations given during the HerConf 2015 held in London from 27th October till 30th October. Go ahead get enlightened with experts speaking of their experience and sharing valuable insights about the PPC landscape.
Bing shopping campaigns gets new features, avoid making the 5 mistakes in AdWords for a successful account performance, understand about Google’s customer match feature in AdWords and use audience insight optimally. All this and more covered in this week’s PPC News.