Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.
Before entering into year 2019, here is a quick recap of the top PPC news from last week which will shape up the PPC strategies for the New Year.
This year’s last weekly PPC roundup, covers about Bing Ads making changes to Share of Voice report’c columns, what 2019 holds for PPCers, roundups from all of the PPC advertising platforms, script to automate bidding for in-market audiences. All this and more in this weekly PPC news.
Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this year.
Here are the top PPCChat discussions from this year, where experts share their views and opinions on the topics of interest such as New AdWords UI, Google Analytics, Facebook Advertising, Trends for 2019 and more. Get expert insights fom these discussions and explore the opportunities as revealed in all these chats.
