ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
Hosted by Julia F Bacchini, this week’s PPCChat session discussed about Network used by PPCers for Display Advertising, Is Display Advertising still worth to use and more.
Missed out on the PPC Posts which made headlines in the first quarter? Here is the brief summary of what was trending. Google is all set to remove average position, Announcement from Quora regarding Bulk Ad creation and editing, Amazon introduced new-to-brand metrics and more.
Welcome to this week’s PPC news recap! Analyzing the impact of multi brand shared keywords, Understand customers need with Bing Ads Custom Audience feature, A brief understanding on Instagram’s In-App Check out and more.
This week’s PPC Chat session was hosted by Julie F Bacchini which sheds light on the concept of the Funnel in PPC and which part of the funnel has been focused by PPCers for their PPC work and more.
