Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
With the Q1 coming to a closure, this week’s PPCChat session discussed about how the quarter went, what PPCers did differently, changes by platform that have impacted this quarter’s performance and more. Julie F Bacchini hosted the session.
Here are the highlights of this week’s PPC news ! Learn about Bing Ads maximize click bidding strategy, why SKAG is no longer in practice now, Google Ads API now out of Beta and more
This week’s PPC Chat session was hosted by Kirk Williams which shed light on managing shopping ads, testing bidding automation solutions in Shopping Ads, and PPCers thought on smart shopping and more.
