One quick and effective way to optimize your paid search performance in Amazon Ads is by comparing the performances over time.
This week’s PPCChat session was focused on “Lack of support from the Advertising Platforms”. Host @amaliaefowler sought experts view on the support they get from Google Ads and Facebook, what is it lacking, how can they improve and thoughts on support from the other platforms (non-Google or FB).
Welcome to this week’s PPC News recap! Google’s announcement regarding Healthcare and medicines policy, Announcement from Microsoft Advertising regarding responsive search ads, Uncovering competitor’s Facebook ad strategy, Campaign Budget optimization tool to improve account performance and more.
Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
Read more »Hosted by @duanebrown, this week’s PPCChat session was focused on Bidding on Facebook, Difference between audience and keyword bidding, Best practices to enhance the skills and more.