Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
This week’s PPCChat session’s topic was “PPC In The Bigger Picture” . Host Julie F Bacchini’s questions focused on how PPC fits in to a larger marketing strategy, how PPCers work with their marketing teams and more.
Welcome to this week’s PPC News recap! 8 tips for more effective video ads, Investigating Google Ads Disapprovals with Policy Manager, Changes to text and aspect ratios on Mobile New Feed, Google Ads script to automate the process of tracking ROAS for e-commerce brands and more.
This week’s PPCChat session was focused on Responsive Search Ads. Host Mark Kennedy sought PPCers views on negative and positive aspects of RSAs, strategies and tips used by them and more in this interactive session.
Welcome to this week’s PPC News recap! Explanation about attribution model in Google Ads, LinkedIn’s announcement of 3 new objectives, importance of site link extension, Suggestions and tips from Verizon Media and more
