We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
Analyzing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights.
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Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. Availability of “Ad Customizers” in Microsoft Advertising, Google Ads API moved to beta status, YouTube Masthead ads, Google Ads Editor v1.1, Key highlights of Merkel’s Quarter 2 2019 Digital Marketing report, Pinterest introducing Mobile Ad tool and more.
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This week’s PPC Chat session was hosted by Duane Brown where he discussed about Black Friday, the biggest North American holiday of the year and it’s preparation work.
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Welcome to this week’s PPC News recap! Microsoft Advertising’s announcement regarding experiments, Key highlights of Merkel’s Quarter 2 Digital Marketing report, Announcement of expanded format for Dynamic Search ads in Microsoft Advertising, Regarding Google’s average position sunset and more.
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Advertising on Amazon is a great way to give exposure to your products. With many opting for the same,it becomes crucial to enhance your campaign every now and then to improve overall sales and revenue.
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