Posted by & filed under Google Ads Tips.

Melissa Mackey (aka “PPC Moses”) made a very cogent argument about why Bing Ads will eclipse AdWords eventually. She based her case on the ad products of the two search engines and found Bing’s offering to be superior. There is no time-frame mentioned in the article for this to happen. Given the pace of change in internet world, we can assume, the expected to happen in next five years, if it does.

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