Google updates the Shopping ads with two new metrics -product status and absolute top impression share, starting late Spetember Ad Rotation to show only two options, learn about using ad customizers based on user’s location, what KPI’s to set for your PPC campaign and more in this Week’s PPC News recap.
Missed out on top PPC posts published in the month of August? Here’s a quick recap of what was trending. AdWords updates ad extension display for mobile, Bing Ads introduces labels all across, AdWords ad rotation is scheduled to be updated to only two settings, Landing pages page to be available in the new AdWords experience and more news covered in this month’s recap of Top PPC News.
Bing Ads to soon update exact match type close variants with reordered keywords, AdWords to release the landing pages page in the coming weeks, remarketing strategies to put to practice in Q4, the AdWords filters to save time and effort, setup guide for Facebook pixel and other posts in this week’s PPC News recap.
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more audience but relevant ones, then BMM is the match type to put to practice.
A positive landing page experience propels a visitor’s decision making into positive actions. So, to make sure that your PPC ads are performing for conversions, optimizing your landing page experience become a must-do task.
