Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
New AdWords Data Control feature for improved Data Studio reports, Merchant Center improvised for the upcoming holiday season, learn about Facebook’s new campaign budget optimization, apply audience insight report for your LinkedIn marketing strategy and more in this Week’s PPC News recap.
Keeping regular tab on your AdWords performance is a must-task for PPC advertisers. AdWords offers predefined reports that helps gain insight into your campaign/ ad group performance. One of such report is the Top Movers Report.
Optimize your campaign performance this holiday season with useful tips from experts, Bing shopping campaigns made available to advertisers in Canada and India, fix your disapproved ads with handy actionable steps, useful script to control your AdWords budget and more in this Week’s PPC News recap.
In the third series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Maddie Cary (Director Paid Search, Point It) where they discussed about the tips and tricks to make yourself successful in the paid search industry.
