It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is a 70-characters long description.
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
Handpicked PPC stories from experts that discuss the tips for holiday season, identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.
Sundar Pichai, during the keynote for Google I/O had shared that, about 50% of the queries on Google came from Mobile and 20% of the queries on mobile were voice queries. That said in the beginning of the year, was a turning point for many advertisers who saw an opportunity with advertising on mobile and other device types.
In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.
