Understand about keyword conflicts, setting up your Smart Display Campaign, the targeting options to put to practice for your GDN campaign, launch of similar audience and more in this Week’s PPC News.
Missed out on top PPC posts published in the month of April? Here is a post consolidating the announcements made by AdWords and Bing Ads, useful AdWords scripts, other recommendations and thoughts about PPC trends.
Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
New digital marketing report for Q1 released by Merkle, adwords script to improve your ad’s performance, recently announced LinkedIn features, updates made in Bing Ads keyword opportunities and product feeds,overlooked AdWords metrics to put to practice and more in this Week’s ppc news recap.
With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to their business.
