AtSearch Insider Summit, this panel took the focus off the highly competitive search marketing channel and discussed the ideas of using alternative channels which behave like search engines – Amazon, eBay and YouTube. The panelists shared insights on alternative search advertising networks. Moderated by Neil Doshi, Managing Director, Sr. Internet Analyst, CRT Capital Group, the discussion included the following professionals:
Melissa Mackey (aka “PPC Moses”) made a very cogent argument about why Bing Ads will eclipse AdWords eventually. She based her case on the ad products of the two search engines and found Bing’s offering to be superior. There is no time-frame mentioned in the article for this to happen. Given the pace of change in internet world, we can assume, the expected to happen in next five years, if it does.