In the Bing Ads Quarterly API Call on June 15th, 2016, the team at Bing Ads discussed about upcoming projects and developments taking place in the Bing Ads API roadmap. Some of the key highlights of this call was Bing Ads working towards supporting Expanded Text Ads, announcing the Structured Snippet and Shared Budgets.
When Google announced the launch of Expanded Text Ads, it opened more real estate opportunity for advertisers. While the earlier character limit, didn’t appear to be a restriction, the expanded text ad extended character limit makes you think of how you can optimally communicate your message.
This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features on PLAs, how to go dynamic with your AdWords campaign and more.
The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a helpful tool created to preview your expanded text ads so that advertisers can prepare for the change in the meanwhile. This and many other top PPC articles covered in this quarter’s recap.
We recently covered how negative keywords could be added in AdWords Editor. In continuation to that series, we in this post, take you through the step-by-step process of adding negative keywords in your Bing account via Bing Ads Editor.
