Bing Ads Advertiser Science Series latest discussion topic was about Remarketing and the nuances that can make businesses benefit from it. Discussing the remarketing tactics in detail, Frances Donegan-Ryan (SEM Pro Marketing Manager, Bing Ads), Purna Virji (Sr. Bing Ads Client Trainer, Bing Ads), Christopher Walleck (Program Manager, Bing Ads) shared some insightful tips and tricks about getting started with remarketing in Bing Ads.
Does your business function for specific hours in a day or days in a week? Are you then making the mistake of showing your ad even on those non-functional day(s) or hour(s)? The easy solution to fix this is to make optimal use of the ‘Ad Schedule’ feature in Bing Ads.
How B2B companies should perfect the art of writing ad copy, Matt Lawson speaking more about what Expanded text ads holds for you, flowchart to simplify PPC account segmentation, sectors that went unnoticed during the Google Performance Summit announcement and more covered in this week’s recap of PPC news.
The Google Performance Summit held on 24th May 2016, shared some interesting developments that Google is introducing in the search engine advertising space. Expanded text ads, a sneak peek into the revamped AdWords interface, easy bid adjustment basis device types, demographics for search ads and many more major improvements and enhancements were shared with the world.
Amidst the pressure of getting started with your campaigns, you might already have a list of some initiator keywords that you would want to bid on. However, with the campaign getting exposed to the search engine results, you soon face the ‘EXACT’ list of search terms for which your ad gets triggered.
