Here are the links to the presentations given during the HerConf 2015 held in London from 27th October till 30th October. Go ahead get enlightened with experts speaking of their experience and sharing valuable insights about the PPC landscape.
Bing shopping campaigns gets new features, avoid making the 5 mistakes in AdWords for a successful account performance, understand about Google’s customer match feature in AdWords and use audience insight optimally. All this and more covered in this week’s PPC News.
AdWords is a flexible platform where marketers can time and then make changes to optimize their campaign performance. Bid Adjustment is one of such feature that helps businesses meet that objective. You might have been managing bids at campaign, ad group or keyword level, but with bid adjustments you can set bids according to where your audience is (Location), what device they are using (in specific Mobile), what time they are browsing (Ad Scheduling) and other specific targeting methods (placements, topics etc.)
The Digital Marketing Report by Q3 shares some great insights on organic search, display advertising, impact of ad blocking in iOS 9, mobile traffic, evaluate performance of Yahoo Gemini. You can view the entire report by downloading it here.
The organic search result is witnessing less real estate as Google AdWords and other Google products such as Shopping, Google+, location, maps etc.are pushing down the organic results down the page and down the screen. Brands relying on SEO to drive traffic must be rethinking of a more aggressive strategy than a dormant one.
