You may already know that, recently, Google announced a new format (Expanded Text Ads) for text ads in AdWords. (If you missed that event, we have the transcript) The new ad format will sport 2 headlines, of 30 characters each. It will have one consolidated description of 80 characters (instead of current two descriptions of 35 characters each.) There are some changes to display URL as well. The new ad format is called Expanded Text Ad.
Bing Ads Advertiser Science Series latest discussion topic was about Remarketing and the nuances that can make businesses benefit from it. Discussing the remarketing tactics in detail, Frances Donegan-Ryan (SEM Pro Marketing Manager, Bing Ads), Purna Virji (Sr. Bing Ads Client Trainer, Bing Ads), Christopher Walleck (Program Manager, Bing Ads) shared some insightful tips and tricks about getting started with remarketing in Bing Ads.
Does your business function for specific hours in a day or days in a week? Are you then making the mistake of showing your ad even on those non-functional day(s) or hour(s)? The easy solution to fix this is to make optimal use of the ‘Ad Schedule’ feature in Bing Ads.
How B2B companies should perfect the art of writing ad copy, Matt Lawson speaking more about what Expanded text ads holds for you, flowchart to simplify PPC account segmentation, sectors that went unnoticed during the Google Performance Summit announcement and more covered in this week’s recap of PPC news.
The Google Performance Summit held on 24th May 2016, shared some interesting developments that Google is introducing in the search engine advertising space. Expanded text ads, a sneak peek into the revamped AdWords interface, easy bid adjustment basis device types, demographics for search ads and many more major improvements and enhancements were shared with the world.
