Here are the latest articles in the PPC domain handpicked for you. A helpful guide on setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.
Keyword match types contribute in improving campaign performance as it helps you target your ads better. They define how a user’s search intent must match the keyword and thereafter display your ad or not on the Bing’s Search Engine platform. You can exclude certain keywords from showing your ads by defining them as negative keywords. All these specifications helps control your campaign better and reach a targeted audience with the intent of meeting their search intent.
Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.
You might find making bulk ad schedule changes tedious when doing it manually on Bing’s web interface. Here’s a step-by-step guide to apply Bulk Ad Schedule changes though Bing Ads Editor. So save time and energy with this quick 8 step process.
