Posted by & filed under Google Ads Tips, Negative Keywords.

While managing multiple AdWords campaigns, you might want to visit and revisit your settings or have ready access to other AdWords features. To perform ongoing tasks seamlessly, AdWords Editor helps in winning over your routine revisions. Of the many recurring tasks, adding negative keywords is an essential task too. Knowing that you would end up saving on your ad spend by adding irrelevant keywords that drive traffic, scrutinizing negative keywords seems like an imperative is a must-have.

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Posted by & filed under Google Ads Tips.

An interesting talk where experts attended to some of the questions around Conversion Rate Optimization. Moderated by Kieran Flanagan (VP Marketing, HubSpot) the panelists of this Q&A session were Pamela Vaughan (Principal Marketing Manager of Optimization, HubSpot), Larry Kim (Founder & CTO , Wordstream), Oli Gardner (Co-founder, Unbounce), Peep Laja (Founder, ConversionXL) and Rand Fishkin (Founder, Moz).

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