With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for search ads but was later extended for Display Ads as well.
Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week’s PPC news compilation of articles.
If advertisers want to replicate Ad Schedule across all campaigns through Bing’s web interface, they have to do it manually which is time taking task. On the other hand, doing it manually also increases the risk of making errors. To save time and make the process error-free, advertisers can make bulk edits easily through Bing Ads Editor.
Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.
Last year, Google launched Flexible Conversion Counting and replaced the ‘then’conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.