As a marketer you barely managed to get a hang of Positive Keywords, when you realize the key role Negative Keywords play. You start juggling with your ‘Campaign’ settings and struggle with where to apply it. Brad Geddes, Founder of Certified Knowledge covers all the aspects of negative keywords and search query, in this free educational video. Take a step forward in becoming a pro by watching this video published on Market Motive.
Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of Google Play Music. Here are the links to these articles and more.
Have a PPC checklist ready? If not then Diane Pease will get you to work on it, after you read her post on ‘The 5 Biggest Don’ts of Paid Search’
Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally, guide to use Google AdWords with Google Analytics and more.