The year has jet-started with business planning and implementing new strategies for the year ahead. To make sure businesses benefit with an optimized and performing PPC account here are articles that discuss how you can organize your account, why AdWords is beneficial for small business, the must have extensions for your Bing PPC account, importance of query mapping and negative keyword implementation. Take the dose to perfect your execution with last week’s roundup of PPC articles.
Negative keywords help restrict an ad from being displayed for search queries that are not related with the business or are not the audience that they intend to connect with. How does one find these negative keywords? There are many ways through which one can ascertain what keywords to add as negative keywords, here’s a post on 6 ways to find negative keywords that will guide you with the same. .
The first Weekly PPC News for the year 2016 brings you with a list of articles that will help plan better and strategically in this year. Know how the past year’s developments can contribute in uplifting your PPC campaigns and what all you can expect in the PPC space with PPC pros predicting the developments.
Marketers are always on the lookout to formulate the best marketing strategy for their business. Divulging into pay-per-click advertising is a wise step to ensure that you stay on top of the competition. But to make sure you are really ahead of not only your competitor but also ahead of your marketing goals you need to take strategic steps. One of such steps is to invest on your brand terms. Read more »
Small businesses deter from investing in marketing initiative thinking that such a step might dilute their marketing budget. However, stringent steps if taken, makes some marketing options the best source to drive results for your business. One of such proliferating marketing option is pay-per-click advertising. If you haven’t yet thought it to be an option to invest on, we will share the reasons why it can contribute in helping you meet your business goals.