Posted by & filed under Google Ads Tips.

In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.

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Posted by & filed under PPC Roundup.

The Quarter 3 was flooded with major announcements both from AdWords and Bing Ads. One of the major developments made by AdWords was the removal of Converted Clicks as a conversion metric type, that drove a lot of discussion in the PPC space. This time period also witnessed the launch of one of the most anticipated features – Expanded Text Ads in AdWords. Following its footsteps Bing Ads soon launched the pilot run for ETAs too, along with the launch of Structured Snippet extensions and Upgraded URLs.

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