In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.
Here is the last week’s recap of PPC News, recommendations, views and opinions shared in the digital space. From AdWords announcing upgraded AdWords Editor to Bing Ads launching Expanded Device Targeting, know about all the recent trending topics in our weekly roundup.
AdGooroo recently shared a report that highlighted the data of paid search advertising performance in retail category from Q4 2015 and how it may impact the upcoming holiday season this year.
The Quarter 3 was flooded with major announcements both from AdWords and Bing Ads. One of the major developments made by AdWords was the removal of Converted Clicks as a conversion metric type, that drove a lot of discussion in the PPC space. This time period also witnessed the launch of one of the most anticipated features – Expanded Text Ads in AdWords. Following its footsteps Bing Ads soon launched the pilot run for ETAs too, along with the launch of Structured Snippet extensions and Upgraded URLs.
The recent Bing Ads Quarterly API Call – September 2016, announced improvements and updates that have or will soon be launched in the Bing’s API interface.
