Bing Ads recently shared the new and upcoming features in their API product roadmap, that will help advertisers effectively manage campaigns programmatically. Here’s the transcript of their Quarterly Call held in February 2016. Moderated by Tiffany Sanders, the brief was demonstrated by Bing’s program managers Kalyan Nanduru, Jamie Chung and Neha Mohan.
How the removal of right side bars will affect your account’s performance is what is being discussed all around. Here are couple of articles that discuss how to check the impact of this change? AdWords script to identify keywords losing out on clicks and optimizing bidding strategy to stay on top of the game. Other articles include new updations in AdWords Editor and Bing Editor. Also, Google introduced Deeplinking and expanded Smart Goals eligibility. All discussed in this Week’s PPC News.
February month witnessed one of the major change with the right side ads being removed from desktop SERP. How that will effect marketers and businesses has been discussed widely. This will continue to remain a hot topic for coming month as well. Another change recognized was Google adding 4 ads at the center of the SERP. The removal of right side ads and addition of 4 ads instead of 1-3 ads earlier, brings about more competition amongst advertisers vying for the top slot. Soon to come are solutions and strategies to mend the lost traffic.
A major change happened on 18th Feb in AdWords world. Google stopped showing side ads completely. At the same time, the number of top ads was increased from 3 to 4. The number of ad slots at the bottom of the search result page were also increased, though the efficacy of the bottom ads is yet to be ascertained.
With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new Inward Keyword Diagnosis Tool by Bing, how to add bulk IP exclusions and how to interact with users across devices.
