At Marketing Festival, last year, Martin Roettgerding Head SEM at Bloofusion, discussed about Google Shopping Campaigns and how to go about creating an effective bid strategy.
Optimize your AdWords account by scheduling your reviews, allocating budget properly and experimenting with a new bidding formula. All this covered in this week’s PPC articles. Also, included are articles on blocking of autocomplete API, Google’s announcement of structured snippet extensions and how to spend less time on reporting.
Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a boost.
As your PPC account grows you might find it a little difficult to keep a track of things. Companies with in-house PPC may struggle with organizing campaigns, creating seasonal campaigns, building keyword lists etc. More so, defining a proper workflow and task management may affect their marketing strategies. Alternately, the agencies handling multiple PPC accounts may experience a roadblock in client expectations vis-à-vis deliverable. You may easily run out of ‘post-its’ to keep a note of actionables or alerts on phone which may just let your phone run out of battery.
No, it isn’t about the English language alphabet, but about the company ‘Alphabet‘. Earlier this month Google announced the formation of their parent company which they lovingly named Alphabet. Not much was realized until a few small scale companies also named Alphabet started facing the brunt of this step.