Posted by & filed under Microsoft Ads, Negative Keywords.

Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this post we will take you through the key things that you must know when running ads for Bing’s SERP.

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